PREIMELLE LAVIOR Daily Face Cleanser

For the woman who has used the same cleanser for eight years out of habit.

Sulfate-free, so your face doesn't feel tight ten minutes later.

That squeaky-clean feeling you were taught to want is your skin barrier being stripped. It is why your face feels tight after washing, and why you reach for moisturiser immediately rather than because you planned to.

This cleanser is built without sulfates. It lifts makeup, sunscreen and the day off your skin and stops there. 🧼

✨ Why it behaves differently

Most face washes clean with detergents strong enough to strip oil indiscriminately, including the lipids your barrier needs to hold water. Your skin registers the loss and overcompensates, which is where the afternoon oiliness comes from.

This one lifts what sits on top and leaves the barrier where it is.

What it means for you: a face that feels clean and comfortable at the same time, and a moisturiser that goes on because it is the next step, not because you need rescuing.

🌾 What's in it

💧 Aloe vera leaf juice, first on the list The base of the formula rather than a trace addition at the end. What it means for you: the calm comes from the bulk of the formula, not a marketing garnish.

🌿 No sulfates Cleans without stripping. What it means for you: no tightness, no squeak, no rebound oiliness by 3pm.

💦 Sodium hyaluronate and panthenol Humectants that stay behind after rinsing. What it means for you: your skin holds water through the wash rather than losing it.

🥥 Squalane and macadamia seed oil Lightweight lipids that replace what water takes. What it means for you: skin that is ready for the next step instead of needing repair first.

🤍 Getting the most from it

Use it on damp skin and give it twenty to thirty seconds before rinsing. Most people rinse too fast, which is why cleansers get blamed for not removing makeup.

Morning and evening is fine. This is not a cleanser that punishes twice-daily use.

🕯️ The ritual

Warm water, twenty seconds, then pat dry rather than rub. Whatever comes next absorbs better into skin that is still slightly damp.

How to use: Apply to damp skin, massage gently, rinse thoroughly. Use morning and evening.