PREIMUS Gold
PREIMUS Gold opens for the first time on Black Friday.
PREIMUS Gold is the private membership of the house. Every order comes at the Gold price, 20% off eligible products. New releases reach you two days before anyone else, Ritual Delivery carries double credit, and the Gold Room, your own room on preimus.com, opens to you.
Founding Gold opens Friday, November 27.
It is open for four days, from November 27 to 30.
- Founding places are limited to 250.
- If your name is on the list, your invitation arrives before anyone else's.
- Founding Gold is paid once and never renewed.
- One Founding place per person.
Already a member? Sign in to your room
The membership
One house. Three standings.
Each standing has its own room, and one sign-in opens yours. PREIMUS Sterling comes with every PREIMUS account, PREIMUS Gold is a membership you join, and PREIMUS Sovereign is extended by invitation.
The first standing
PREIMUS Sterling
Free, with a PREIMUS account
- PREIMUS credit on every order, spent like cash
- A welcome credit when you open your account
- Birthday credit, every year
- Credit when a friend's first order ships
- Credit for PREIMUS bought in shops
- Vincent, the PREIMUS concierge
- The Sterling Room, and free US shipping on every order
The second standing
PREIMUS Gold
Opens Friday, November 27. Places are limited.
Everything in PREIMUS Sterling, and:
- The Gold price: 20% off eligible products, every order
- First access to every release, two days early
- Double credit on Ritual Delivery
- The Gold Room, the Briefing and the Tallow Guide
- The Gold Card and partner privileges
The third standing
PREIMUS Sovereign
By invitation only
PREIMUS Sovereign is never sold, and no one can apply for it. PREIMUS extends it by invitation to a very small number of members, chosen for their history with the house, and the invitation itself explains what it holds.
What each standing holds.
Each row is a privilege, and a tick shows which standings include it.
| Privilege | Sterling | Gold | Sovereign |
|---|---|---|---|
| PREIMUS credit on every orderA balance in dollars, spent in the cart like cash | Included | Included | Included |
| A welcome creditAdded when you open a PREIMUS account | Included | Included | Included |
| Birthday creditOn the day, every year | Included | Included | Included |
| Credit for an introductionWhen a friend's first order ships | Included | Included | Included |
| Credit for PREIMUS bought in shopsPhotograph the receipt or scan the counter card | Included | Included | Included |
| Free US shippingOn every order | Included | Included | Included |
| Vincent, the PREIMUS conciergeFor the ritual, an order, a delivery or a gift | Included | Included | Included |
| A room of one's ownOrders, Ritual Delivery and credit in one place | Sterling Room | Gold Room | Sovereign Room |
| The Gold price20% off eligible PREIMUS HOMME and PREIMELLE products, every order | Not included | 20% | 20% |
| First accessNew releases open to members two days early | Not included | 48h | 48h |
| Credit on Ritual DeliveryAdded with every delivery | 1x | 2x | 2x |
| The Briefing and the Tallow GuideMembers-only stories and films | Not included | Included | Included |
| The Gold CardIn Apple Wallet and Google Wallet | Not included | Included | Included |
| Partner privilegesSelect retailers and houses, added as they join | Not included | Included | Included |
| Privileges shared with the invitationChosen by the house, for Sovereign members alone | Not included | Not included | Included |
PREIMUS credit
Credit, kept simply.
PREIMUS credit is a balance in dollars. It is added to your account automatically, and you spend it in the cart like cash, with no points to convert.
- CreditedOn every order, when you open your account, on your birthday, when a friend's first order ships, and on every Ritual Delivery. Gold members receive double on Ritual Delivery.
- KeptYour balance is shown in your PREIMUS account and in your room, always shown in dollars.
- SpentUse it in the cart, in full or in part, on any order.
PREIMUS bought in a shop counts too. Photograph the receipt and the credit is added to your account.
Joining
Joining takes a minute.
- The listPut your name on the list, and your invitation to join at the Founding rate reaches you first on November 27.
- Sign inSign in at preimus.com/gold with a one-time code sent to your email, so there is no password to remember.
- ReceiveThe Gold price applies at checkout. Credit, Ritual Delivery, the Briefing and Vincent live in the Gold Room.
Questions
Before you join.
Can you join PREIMUS Gold before Black Friday?
No. PREIMUS Gold opens for the first time on Friday, November 27, as Founding Gold. Until then, you can put your name on the list. Founding places are limited, and everyone on the list hears about them before the public does.
What does Founding Gold include?
PREIMUS Gold, paid for once and never renewed. That means the Gold price (20% off eligible PREIMUS HOMME and PREIMELLE products), first access to new releases, double credit on Ritual Delivery, Vincent, the Briefing and the Gold Room. Everyone who joins between November 27 and 30 also receives two jars of VALOR Grass-Fed Whipped Tallow with Vanilla Bean as a welcome gift, in the PREIMUS HOMME or PREIMELLE jar you choose.
What is the difference between PREIMUS HOMME and PREIMELLE?
PREIMUS is the house. PREIMUS HOMME is its line for men, and PREIMELLE is its line for women. VALOR is the same formula in both. When you join as a Founding member, you choose which two jars arrive, for yourself or for someone you have in mind.
What are the three standings?
PREIMUS Sterling comes with every PREIMUS account: credit on every order, a welcome credit, birthday credit, credit for introductions and for PREIMUS bought in shops, and the Sterling Room. PREIMUS Gold adds the Gold price, first access to every release, double credit on Ritual Delivery, the Briefing and the Gold Room. PREIMUS Sovereign is never sold. PREIMUS extends it by invitation to a very small number of members, chosen for their history with the house. Each standing has its own room, and the same sign-in opens yours.
What is PREIMUS credit?
PREIMUS credit is a balance in dollars that you spend in the cart on any order. It is added when you order, when you open your account, on your birthday, when a friend's first order ships and with every Ritual Delivery, where Gold members receive double. PREIMUS bought in a shop counts too: photograph the receipt and the credit is added to your account.
What is Ritual Delivery?
Ritual Delivery sends VALOR and the rest of your ritual on a schedule you choose: every two months at 20% less, or every four months at 15% less. You can skip, move or cancel a delivery from your room at any time.
How do you open your room?
Go to preimus.com/gold and sign in with your email address. A one-time code arrives in your inbox, so there is no password to remember. Each member sees the room that belongs to their standing.
Which products carry the Gold price?
Most of the PREIMUS range. A few products are already priced as sets or as low as they can go, and the membership terms list each one. The Gold price does not combine with Ritual Delivery; instead, Gold members on Ritual Delivery receive double credit.
Does Founding Gold renew?
No. You pay for Founding Gold once and are never charged for it again. From December 1, PREIMUS Gold is $199 a year.
Can you join Founding Gold after November 30?
No. Founding Gold, with its rate and its welcome gift, closes at midnight ET on Monday, November 30, and does not return. From December 1, PREIMUS Gold is $199 a year.